Buy BBQ Seasonings & Barbecue Rubs

What is a BBQ rub?

A rub is a dry spice mixture that you rub vigorously into meat or vegetables before cooking. Typical ingredients are paprika, salt, sugar, garlic, onion, and chili. When cooked slowly over indirect heat, the rub combines with the meat juices to form a flavorful crust. Our Magic Dust Red Barbecue Rub, for example, features premium paprika, jalapeño chili, and Demerara raw cane sugar, which caramelizes under heat.

Buying BBQ rub: what to look for?

Peppery, robust rubs are ideal for beef and brisket, while sweet and smoky ones suit pork and ribs. Chicken pairs well with herbs and citrus. With sugar-based rubs, pay attention to the temperature to prevent burning. For best results, leave the rub on for a few hours or overnight so the flavor can penetrate deep into the meat. Rubs are also great for vegetables and halloumi. Our BBQ spices contain no additives, MSG, or flavor enhancers, and the ingredients and allergens are listed on every product page. You can find recipes such as St. Louis ribs with Mississippi BBQ in our grilling and BBQ recipes by Tom Heinzle.