OUR HISTORY
Fascination for spices that you can taste
Since its founding in 2005, SPICEWORLD GmbH has developed from a small spice manufacturer into an international brand that stands for the highest quality, passion, and innovation. Our journey
began with a clear vision for the finest spices and sustainable cultivation. Even back then, we knew: spices are more than just ingredients – they are an experience for all the senses.
After a brief stopover in downtown Salzburg, we moved to our current headquarters in Salzburg Gnigl in 2012. Just a few years later, in 2018, Helmut Gstöhl and Lukas M. Walchhofer took over the company as partners. Lukas, a trained chef and the company's first employee, has been dedicated to the company as managing partner ever since.
The big breakthrough came in 2019 with the founding of STAY SPICED! as a separate brand of SPICEWORLD GmbH. Since then, we have not only continuously expanded our product range, but also developed our own packaging, redefined our entire corporate identity, sharpened our values, philosophy, and vision, and further strengthened our brand through collaborations with testimonials such as Roland Trettl, Haya Molcho, Tom Heinzle, and Ben Perry.
OUR VALUES
Sustainability, quality and innovation
At STAY SPICED!, everything is about quality, sustainability, and personality. We believe that spices are more than just a flavor—they are the key to authentic and genuine culinary experiences. We don't cook with spices, but for our spices and for our culinary fulfillment. That's why we travel to the world's best growing regions to source only the finest and purest spices. We place great value on direct relationships with our suppliers, based on trust and fairness.
Back to the handshake.
Our CO2-neutral delivery ensures that every step from cultivation to your home is as environmentally friendly as possible. We rely on sustainable shipping through partners such as Austrian Post and DHL, who also offer CO2-neutral solutions.
"The perfect spices grow in the most suitable locations. That's why we work closely with our farmers to always harvest the spice quality that leaves nothing to be desired."
Martin Reich-Reiter
OUR PATH TO PERFECTION
From cultivation to delivery
Our spices aren't produced in secret—we maintain direct relationships with our suppliers, guaranteeing the highest quality. From harvest to the finished spice, everything is based on transparency and fairness; and we are fully aware of the challenges of cultivation.
In 2021, we launched our own cultivation project at the "Maiergut" in the Innviertel region of Upper Austria. On the 17-hectare site, we cultivate coriander and caraway, as well as oilseeds such as poppy and pumpkin seeds of the highest quality. With our own cultivation, we raise awareness of regional spice cultivation of the highest quality and take sustainability a step further.
Our CO2-neutral delivery ensures that your order is not only packaged with love and care, but also delivered to you in an environmentally friendly manner. We rely on partners who are also committed to environmental protection. This gives us all a clear conscience.
pure spices & herbs
"It is important to us to be in direct contact with our suppliers and to ensure that the entire process, from seed selection through cultivation to harvesting and further processing to the finished spice, is transparent and sustainable."
Lukas M. Walchhofer
OUR VISION
The path to the future
Our work doesn't end with the "perfect spice"—we're always looking for new ways to further strengthen our brand and expand our product range. One of our biggest goals is to intensify the taste and enjoyment of our spices for more and more people.
In autumn 2021, after intensive planning and hard work, we were able to open our first concept store in Europark Salzburg. We created a place where you can experience the world of STAY SPICED! up close. And that was just the beginning, because in March 2025 we opened another store in Westfield Shopping City Süd (SCS) near Vienna.
Additionally, we work closely with our resellers and are always looking for partners to join us in the future. Together, we want to further raise awareness of the value of spices and sustainability.
Our fans are our best ambassadors
We're proud of the trust our customers place in us. The reviews speak for themselves – we have a sensational 4.9-star rating on Trusted Shops!
Our brand ambassadors such as Roland Trettl, Ben Perry, Haya Molcho and Tom Heinzle strengthen trust in our brand and our philosophy.
HAYA MOLCHO
ROLAND TRETTL
TOM HEINZLE
BEN PERRY
Together for more flavor in life!
At STAY SPICED!, our doors are always open to people like you. People who seek something special in taste and enjoyment. We invite you to realize your culinary dreams with us – whether in the kitchen, at one of our workshops, in our concept stores, or as a new member of our STAY SPICED! family. Our mission is to discover a world full of flavor with you that enriches your everyday life and gives you true moments of pleasure.
#stayspiced
Your STAY SPICED team!
