Our story
Fascination for spices that you can taste
Since its founding in 2005, SPICEWORLD GmbH has developed from a small spice manufacturer into an international brand that stands for the highest quality, passion, and innovation. Our journey
began in Willi Pichler's garage, with a clear vision for the finest spices and sustainable cultivation. Even back then, we knew: spices are more than just ingredients – they're an experience for all the senses.
After a brief stopover in the city center, we moved to our current headquarters on Hannakstraße in 2012. Just a few years later, in 2018, Helmut Gstöhl and Lukas M. Walchhofer took over the company as partners. Lukas, a trained chef and the company's first employee, has since then been the managing partner with heart and
Soul in it.
The big breakthrough came in 2019 with the founding of STAY SPICED! as a separate brand of SPICEWORLD GmbH. Since then, we have not only continuously expanded our product range, but also developed our own packaging, redefined our entire corporate identity, and further strengthened our brand through collaborations with testimonials such as Roland Trettl, Haya Molcho, Tom Heinzle, and Ben Perry.
Our values
Sustainability, quality and innovation
At STAY SPICED!, everything is about quality and sustainability. We believe that spices are more than just a flavor—they are the key to authentic and genuine culinary experiences. That's why we travel to the world's best growing regions to source only the finest spices. We place great value on direct relationships with our suppliers, based on trust and fairness.
Back to the handshake.
Our CO2-neutral delivery ensures that every step from cultivation to your home is as environmentally friendly as possible. We rely on sustainable shipping through partners like Austrian Post and DHL, who also offer CO2-neutral solutions.
"The best spices grow in the best places. That's why we work closely with our farmers to harvest only the best for you."
Martin Reich-Reiter – Purchasing Manager
Our path to perfection
From cultivation to delivery
Our spices aren't created in the shadows – we maintain direct relationships with our suppliers as much as possible, thus guaranteeing the highest quality. From harvest to the finished spice, everything is geared towards transparency and fairness.
In 2021, we launched our own project, "Maiergut," in the Innviertel region. On the 17-hectare site, we cultivate coriander and caraway, as well as oilseeds such as poppy and pumpkin seeds of the highest quality. With our own cultivation, we aim to raise awareness of regional spice cultivation of the highest quality and take sustainability a step further.
Our CO2-neutral delivery ensures that your
Your order will not only be packaged with love and care, but also delivered to you in an environmentally friendly manner. We work with partners who are also committed to environmental protection, so you can enjoy our spices with a clear conscience.
“It is important to us to be in direct contact with our suppliers and to make the entire process from cultivation to the finished spice transparent and sustainable.”
Lukas M. Walchhofer – CEO & spice expert
pure spices & herbs
Our vision
The path to the future
Our work doesn't end with the perfect spice—we're always looking for new ways to further strengthen our brand and expand our product range. One of our biggest goals is to intensify the taste and enjoyment of our spices for more and more people.
In 2021, after a long period of planning and hard work, we opened our first concept store in Europark Salzburg. Here, we've created a place where you can experience the world of STAY SPICED! up close. And that's just the beginning—we have big plans, and more exciting locations are already in the pipeline.
Additionally, we work closely with our resellers and are always looking for partners who want to join us in the future. Together, we want to further raise awareness of the value of spices and sustainability.
Our fans are our best ambassadors
We're proud of the trust our customers place in us. The reviews speak for themselves – we have a sensational 4.9-star rating on Trusted Shops!
Our brand ambassadors such as Roland Trettl, Ben Perry, Haya Molcho and Tom Heinzle strengthen trust in our brand and our philosophy.
HAYA MOLCHO
ROLAND TRETTL
TOM HEINZLE
BEN PERRY
Together for more flavor in life!
At STAY SPICED!, our doors and spice jars are always open to people like you who seek something special in flavor. We invite you to realize your culinary dreams with us – whether in the kitchen, at one of our workshops, in our concept store, or as a new member of our S! Family. Our mission is to discover a world full of flavor with you that enriches your everyday life and gives you true moments of enjoyment.
#stayspiced
Your STAY SPICED team!
