Hand-picked peppers from the Danube region
The pride of Hungarian paprika art
Our new harvest sets new standards: With a peak value of 220 ASTA, this paprika powder stands for exceptional color intensity and the highest quality. The ASTA value is an internationally recognized measure for determining the coloring power of paprika – the higher the value, the more vibrant and brilliant the result in your dish. 220 ASTA means: impressive depth, brilliant radiance, and maximum color stability.
The result is an intensely red paprika powder that not only visually enhances dishes but also impresses with its taste. Full-bodied, well-rounded, and pleasantly balanced, it brings natural seasoning to your kitchen – from hearty stews and sauces to grilled dishes and Mediterranean classics.
Through careful selection of raw materials and gentle processing, the quality of the new harvest is optimally preserved. This ensures you receive a paprika powder that not only delights with its brilliant color but also visibly adds more character to your dishes.
A spice you can see – and taste.
Hand-Selected Sweet Paprika, 220 ASTA
- Noble sweet paprika from the Danube region with 220 ASTA for intense color and full aroma.
- Ideal for goulash, pörkölt, paprika chicken, sauces and vegetable dishes.
- Gently dried, with a mild sweetness and a light spiciness.
Good to know:
This noble sweet paprika is made from carefully selected Hungarian bell peppers and gently dried. With its high ASTA value (220 ASTA), it impresses with its particularly vibrant color and intense flavor profile. It is also rich in vitamin C and valuable antioxidants.
From field to can
From the first sprout to the last ground flake, every portion of our paprika contains the full power of traditional craftsmanship:
The pepper seeds are sown in spring, fed by the nutrient-rich waters of the Danube. Harvesting is done entirely by hand, and only the first harvest is processed, as only this contains the full power of the flavors. A six-week ripening period in the sun gives the peppers their intensely vibrant color and full-bodied flavor. After gentle drying, each pepper is carefully sorted, destemmed, and pith removed. Freshly ground, they are immediately packaged in airtight containers for a spice that tastes its origins in every pinch.
Bright red. Intensely aromatic. Full of history.
Since 1990, our partner in the Hungarian Danube region has been cultivating a spice paprika that is unparalleled worldwide.
In a traditional family business, the fourth generation is now working with the utmost dedication to ensure that every single bell pepper becomes a genuine premium spice.
STAY SPICED! brings this unique paprika to your kitchen—and with it a piece of Hungarian tradition, refined through decades of craftsmanship and passion.
All the essentials at a glance
The difference lies primarily in the level of heat and the composition of the ground paprika pods.
🌶️ Sweet Paprika
- mild to slightly spicy
- barely noticeable heat
- round and balanced flavor
- intensely red color
Sweet paprika is the classic variety for goulash, sauces, stews, or potato dishes. It adds color and pleasant seasoning without being overly spicy.
🌶️ Hot Paprika
- significantly hotter
- stronger, more distinctive character
- often slightly darker color
- noticeable, but not extreme heat
Hot paprika contains more heat-bearing components of the paprika (e.g., ribs and seed parts). It is suitable if you want to add more intensity and a slight kick to dishes.
The ASTA value is an internationally recognized measure of the color intensity of paprika powder. It was defined by the American Spice Trade Association (ASTA) and indicates how strong the natural red coloring of the paprika is.
The higher the ASTA value, the:
- more intense and vibrant the red color
- higher the coloring power in the dish
- generally better the raw material quality
Paprika powder is not only used for its spice but also for its coloring effect. A high ASTA value ensures that goulash, sauces, or grilled dishes have a rich, appetizing red color.
Hand-selected paprika means that the peppers are carefully chosen by hand before further processing. Only fully ripe, healthy, and high-quality fruits are used. Damaged, unripe, or discolored peppers are sorted out.
Store in a cool, dark and dry place!
This noble sweet paprika is made from carefully selected Hungarian bell peppers and gently dried. With its high ASTA value (220 ASTA), it impresses with its particularly rich color and intense flavor profile. It is also rich in vitamin C and valuable antioxidants.
Perfect for goulash, pörkölt, chicken paprikash, and other Hungarian specialties. It also unfolds its aromatic depth in soups, sauces, marinades, or for refining vegetable and meat dishes. Ideal for fine and balanced seasoning.
Sweet and harmonious – this paprika impresses with its mild sweetness and a subtle spiciness. It adds a pleasant depth to dishes without being too hot, and provides a well-rounded flavor.
Yes – but with caution.
Paprika powder is heat-sensitive and should not be fried directly in hot fat at high temperatures. If heated too much, the colorants and flavorings it contains can burn.
Here's how to do it correctly:
- First, sauté onions or other ingredients
- Reduce the heat or briefly remove the pan from the stove
- Stir in the paprika powder
- Immediately deglaze with liquid (e.g., broth or water)
This way, the color remains intense and the flavor well-rounded.
Paprika powder usually turns bitter when it is:
- Heated too strongly
Direct heat in hot oil burns the fine components. - Dry-fried for too long
Without liquid, it can quickly overheat. - No longer fresh
Old spices lose quality and develop an unpleasant note. - Of low raw material quality
Weak or old stock can taste slightly bitter from the start.
Tip: Always add paprika powder only towards the end of roasting and work quickly with liquid – this way it retains its intense color and balanced flavor. 🌶️
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